Every year the number of companies that start to seriously engage in HR branding is growing significantly. The HR brand is not only an image of a company as an employer, but it is also one of the tools to improve business efficiency.
The main elements in building an attractive HR brand are: the company's mission and values, corporate culture, and personnel policy.
It will also be important to determine the main goals when forming a plan for building an HR brand: why do we build an HR brand, which candidates do we want to attract or retain in the company?
The advantages for companies with an attractive HR brand are:
- Increased incoming flow of applicants for open vacancies, decreased time for recruitment,
- Attracting professionals to the company, as well as exclusive specialists,
- Reduced staff turnover,
- Motivated staff that can become the engine of business development.
Brainpower shares many of the values of its clients and helps increase the attractiveness of vacancies for the candidates. Together with our partners we provide a service for your employees to develop their personal HR brand.